Produced by: Jean Snedegar Plagiarism at universities and colleges is rife – 4 out of 10 students admit they copy material from the internet and try to pass it off as their own work. For some it’s an easy way out at the last minute; for others it’s driven by cut-throat competition to get into the best graduate or professional schools. To deal with the issue, colleges and universities are trying many different approaches, from changing their teaching methods to using online detection filters to promoting a culture of integrity on campus. Producer Jean Snedegar visits faculty and students at Duke, the University of Virginia, and other colleges to discover the underside of higher learning.